Cookie policy
We keep browser storage to the minimum needed to run the assessment and to understand which campaigns bring homeowners to the site.
Strictly necessary storage
These keep the site working. They hold your sign-in session if you have an installer or administrator account, and they remember your progress while you are completing the assessment. The site cannot function without them.
Attribution storage
When you arrive from an advert or a link that carries campaign parameters (for example utm_source or fbclid), we store those values in your browser so that if you complete the assessment later we can record which campaign brought you here. They are not used to build an advertising profile of you.
Measurement
We record anonymous events about how far visitors get through the funnel — for example that a step was completed — so we can find where the form is confusing. These events are not tied to your identity unless you go on to submit your details.
Managing storage
You can clear cookies and site data at any time through your browser settings. Clearing them will sign you out and remove any saved campaign attribution.